Today I'm working with animating inanimate corporate logos. Not too flashy, not too distracting. Minimalism can sometimes be key. Essentially breathing a little life into a still image.

Lusk Build 1

working on a company logo. For this, I took an image, masked it in photoshop and monotonized it then sent it to to Illustrator to be extruded; converted it to a vectorized format, then copied the paths to After Effects were I put it in Element 3d and extruded it even further and created the 3d text... Circular ramp back ground, 4 point light set up and animated the motion and cameras. It's kind of a lengthy process but I've done it quite a few times now so I'm pretty fast at it. Next I plan on doing a very similar process but running it through Cinema 4d to be fractured before I send it over to Element 3d in AE.